After becoming a handset vendor, Videocon has now become a mobile operator. The carrier has launched its GSM operations in Tamil Nadu and aims to extend its network across Punjab, Haryana, Gujarat, Kerala, Madhya Pradesh and Mumbai over the next fortnight.

With the per-second billing model already popular in the market, Videocon has designed its new strategy for breaking this model by introducing ‘sub-1 paisa’ tariff model. However, the action doesn’t ends here. The company is also planning to launch services across 100 Indian cities in the upcoming 100 days with a target of capturing a customer base of 100 million within cough, three years, cough. It took years for carriers such as Airtel to capture a 100 million subscriber base and we wonder how would these guys achieve it in three years? Maybe, we are yet to witness 1 paisa-per-minute! Just a wild guess!