Microsoft has opened its online backup and retrieval service for Windows Mobile devices for end consumers. Called ‘My Phone’, the application enables users of Windows Mobile devices to backup their contacts, messages, photos, videos and other files. The service was announced at MWC earlier this year and will come pre-installed in Windows Mobile 6.5. My Phone will currently run on Wndows Mobile 6.0 and 6.1 and users can install it by clicking this link.